JULY/AUGUST 2010

Summer is here. Take a walk on the beach, relax, re-energize and re-invigorate. Sit back, put your feet up and read our summer sizzler, chock full of great products and marketing ideas. We think you’ll give it four stars!

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Marketing is all about getting noticed, making waves! Pounds is always watching for the next trend and bringing it to you first. Here’s a recap of our great marketing tools, designed to help you increase your visibility and broaden your business base.

Wavy Metal
What better way to create a groundswell of client interest than with our new Wavy Metal? This is the perfect product for sports photographers. Imagine a motocross bike coming down a jump on Wavy Metal! It also adds a cool new dimension to senior shots. Photographers have even incorporated Wavy Metal into their studio signage! What are you going to do with Wavy Metal? Let us know!
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It’s a Small World After All!
Let your story unfold with an Accordion Book from Pounds. These beautiful compact books are the perfect way to present the highlights of any event. They make great add-ons for wedding and senior photographers. Don’t forget they’re also an excellent way to showcase your own work! Use them as mini portfolios and keep one or two on hand wherever you go.
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Press Place
What marketing tool is bound to increase your business? Press Products of course!

No wedding is complete without a Press Book. We recently surveyed customers and found wedding clients ranked number one among press book orders. They’ve become the industry standard. Have several styles and sizes on hand for your bridal clients. Remember that Soft Cover Press Books are a great alternative for family members and friends who may not be able to attend the wedding.

Be sure to recommend an engagement shoot Press Book. It’s the perfect guest book for the wedding day!

Don’t overlook the senior market for Press Books. Every senior wants that final year personalized in a more meaningful way than a standard school yearbook can offer. Incorporate their family and friends as well as highlights like the senior prom and winter dance into a Hard Cover Press Book that will be a timeless keepsake!

Think out of the box with your clients. What about tapping into the real estate market? High-end agents love to showcase properties with Press Books. They make the perfect portfolio for interior designers and architects. There’s really not a profession that can’t benefit from having a few Press Books to show off their work!
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Taking Care of Business
Business cards aren’t just business cards anymore! Of course you need a card and every one of your clients needs a card to announce their profession. However, business cards are also the perfect reminder. Use them as appointment cards, so your busy moms and seniors can remember their shoot dates! Remember every business card is an opportunity to showcase your work! It might be the smallest portfolio piece you give out, but it can bring the biggest return!
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Laying It On the Line
Lay Flat Books are the perfect product for weddings shot on location. Panoramic views of that beach wedding will look fantastic on our flexbind paper. There’s no gutter loss to your images!
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Press Cards
What’s the perfect year-round marketing tool? Press Cards! They can be used as great add-ons for Christmas cards, family shoots, engagements and weddings. Think about every professional associated with weddings, from the caterer to the wedding planner. They all need press cards! You can even use them as invitations for seniors. Why not offer them for baby showers, birthday and anniversary parties? Think about what’s going on in your town. Gallery openings? Realtor open houses? There is no limit to the innovative ways you can use Press Cards!
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Press Sheets
Promoting your studio is an ongoing process. Even when you are slammed with work, you can’t let marketing slide. Press Sheets are a great promotional tool that you can always have on hand. Why not schedule a mailer every month with a new Press Sheet?
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Pic-A-Pac Prints
We know your clients want more Pic-A-Pac options! That’s why Pounds offers more sizes, more configurations and more quality. We always give you the option of metallic paper at no extra charge!

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What does 2011 look like for you?

Reality check. The year is half over. Hard to believe, isn’t it? So shake the sand off your toes and start thinking about those Holiday greeting cards and New Year’s Eve weddings.

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We’ve been busy catching the waves and getting ready to hang ten at seminars around the country.

Kerrville Summer Seminar
What’s the best way for a photographer to kick off the summer? The Kerrville Summer Seminar of course! Photographers grabbed their families and headed south to enjoy four fun-filled days at the famous Y.O. Ranch in early June. The seminar included great programs, a print competition and exhibition as well as the annual golf tournament and kids photo contest. Pounds sponsored the Presidential Hospitality Suite again this year and our wavy metal products and press printed books created quite a buzz!

PPO
Sean just got back from Summer Camp in Oregon where he had a great time seeing old friends and meeting new ones, just what “camp” is all about! Camp news: Wavy Metal is a huge hit and frames are going to be big as we move into the fall season.

PPLA
Carl is headed to New Orleans for the PPLA state convention on July 31st. He’ll be showcasing wavy metal, press printed books, gallery wraps and sports novelty items. Don’t miss this great convention at the Westin Canal Place Hotel.
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SWPPA
The whole gang will be in Arlington, Texas for the SWPPA Annual Convention September 17th through September 21st. Check our Facebook page for details on our speakers!
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You need more than just a summer break; you need a break on products, so welcome to the Pounds Beach Pass!

HOLIDAY PRODUCTS SPECIAL
August 1–September 30
Promo Code – HOL2
The Pounds Holiday Products Special is designed to offer your customers “early bird” savings on greeting cards and gifts. Get a head start on the holidays by launching your studio promotions in August before the big rush begins. This special offer is a great way to gain new customers and get repeat business.

Press Cards Receive a 20% discount on quantities up to 299. Receive a 10% discount on our already reduced prices for quantities of 300 and more.

Spiral Bound Calendars Receive a 20% discount on 8.5 x 11, 11 x 8.5 and 11 x 17 calendars.

Gallery Wraps Receive a 20% discount on 11 x 14 and 16 x 20 Gallery Wraps.

Gift Tags Receive a 20% discount on Gift Tags – four photo gift tags on one sheet.

Holiday Funpacks Receive a 20% discount on Holiday Funpacks – six photo ornaments on one die-cut sheet.

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You Call This Work?
Education is important to us. We know you have to stay on top of your market and we want to keep you there! That’s why Gary Hutson is always coming us with new workshops that aren’t just educational, they’re fun and they’re free!

Photoshop-Enomics
Our latest offering is the information packed Photoshop-Enomics four week course. Upon completion you’ll have learned the tools, techniques and templates necessary to create a Press Book using Photoshop. Cyd Byrd, of Jim Byrd Photography, teaches the series.

Adobe Lightroom
Nick Tsakiris will present Adobe Lightroom in Houston on July 26th. Learn about tethered capture, watermarking, layout creation, the new import feature and how you’ll save hours on post-processing. This is the workshop that will be the game changer for your business! Check our Facebook page for venue details.

Products and Price Lists for PASS
Photographers new to the PASS (Pounds Automated Sales System) will learn how to build an online storefront, as well as how to create packages and develop pricing strategies.

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