The Pounds team headed to Las Vegas in February for the annual WPPI convention and trade show. Chris Oelker reveals all!
POUNDS: How was the turnout this year?
CHRIS: I haven’t seen final numbers, but the estimate is over 15,000 attendees, 80 platform speakers, and more than 300 exhibitors!
POUNDS: Were there a lot of new face s?
CHRIS: Yes, new photographers seemed to be in the majority. We spoke with a lot of people who were just starting out or had been in business for only one or two years. I think that really contributed to the atmosphere of enthusiasm and excitement this year.
POUNDS: What Pounds products and services stole the show?
CHRIS: Our metal prints, especially the unique wavy metal, were a tremendous hit. Pounds has been dubbed “the wavy metal lab.” We heard this everywhere, even on the plane ride home! Of course Pounds is a full service lab with a 35-year history! Other big hits were our press products, especially our Coil Bound Press Booklets and the Accordion Books with metal covers.
POUNDS: What was the feeling about business for 2011 ?
CHRIS: I’d have to say optimism was prevalent. Many photographers are already seeing an increase in their bookings over last year.
POUNDS: Why is WPPI so important for our industry?
CHRIS: WPPI provides photographers a full range of resources to help establish and grow their business. It exposes photographers to educational opportunities, equipment vendors, workflow and business strategy solutions, and of course product providers like Pounds!
When a photographer chooses a lab, they are entering into an important partnership. Each is dependent on the other in order to be successful. A lab converts the photographer’s artistic vision and image manipulation into a tangible product such as wall portraits or coffee table books for the end client. WPPI helps facilitate that introduction to quality resources that are required to be successful.