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Posts Tagged ‘volume photography’

Future Outlook: Volume School Photography at Pounds

Monday, May 7th, 2018

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What can volume photographers look forward to at Pounds? How can we help your business grow? What products are going to increase your profit margins, and what is new and exciting? How is the merger with Nations and the acquisition of MVP going to benefit photographers?

Let’s talk to the experts, Jon Weinstock, Executive Vice President of Nations Photo Lab, Chris Oelker, Pounds General Manager, and Matthew Scoggins, who we refer to as Future State Champion because he’s one of our most valuable players!

POUNDS: Tell us how the merger is benefitting photographers?

Chris: Pooling the experience and resources from the three organizations is allowing us to further develop and implement new ordering options that will better support volume photographers and provide them with solutions that meet the changing needs of their studio workflows and their customers.

JON: The merger with Nations and the acquisition of MVP means we have a lot more resources to help photographers grow their business or pick a new direction. If they want a new stream of income, for instance, we have experts that can guide them into school and sports photography. We encourage photographers to look into different streams and options for their business. Don’t just stay in your niche. Branch out, approach dance studios and martial arts studios!

POUNDS: Jon, what’s new that you find exciting?

JON: I’m excited about implementing PhotoLynx FLOW and offering all the tools that are available. Our customers are going to save time, be more efficient in the field, and during post-production.

POUNDS: Can you tell us a little more about PhotoLynx?

CHRIS: PhotoLynx services the volume school photography industry. They have stepped it up a notch with FLOW and provided an all-around solution for photographers to create and submit orders. Pounds can serve the photographers who have 400 schools, but also those that have 10-50 schools. That is where FLOW fits in. It’s a great service for the medium and smaller volume school photographer.

MATT: We are in the process of implementing FLOW by PhotoLynx. That program is the industry standard, and one of the most popular volume photography tools. It gives a photographer the tools they need to successfully photograph a school day, match the images to data, then turn-around and produce the exports that are needed for the school, and get the images online for the school. It’s the gold standard in the industry.

POUNDS: What is important for photographers coming into the volume photography market to understand about choosing the right lab?

CHRIS: The school market is really different from most markets. Volume photographers are tied into a lab for a school year, and their workflow is dependent on the workflow of the lab. It can throw a studio’s workflow off if a lab is not consistent. We pride ourselves on consistency.

POUNDS: What has changed in the way customers get their product?

CHRIS: Traditionally we offered a CD or DVD of the student’s images. Now computers don’t have CD drives in them. We started doing digital delivery a few years ago. Now companies like CaptureLife are taking it a step further. They are building an ordering platform and allowing for many more opportunities for the studios to increase profits. A text or email is sent with a link to the student’s image.

POUNDS: Tell us a little more about CaptureLife

MATT: So much is being driven by this digital delivery platform. CaptureLife is an app you download on Android and IOS. When the digital download fires off, you can follow the link. The goal is to keep that client within our ecosystem. They can click on it instantly, and order more prints. It’s about instant gratification. It’s important, and that process is going to be rewarded by more purchases.

POUNDS: What are some other services gaining momentum?

CHRIS: We are taking advantage of the increasing number of third-party vendors offering niche services for school photographers. MorePhotos, for instance, is offering image hosting and they offer a website service. They will build you a site with consumer ordering capability, so the studio’s customers can place an order. It will allow for distribution to additional family members.

POUNDS: What about new designs coming out?

CHRIS: We are always adding new, on trend designs for our volume customers. We recently expanded our picture day essentials offerings. We have created some themes that carry through on your envelopes, posters, flyers, and stickers so you have all the printed material you need for ordering and marketing on picture day!

POUNDS: What’s going on with Green Screen?

CHRIS: We are continuing to build out our green screen support and add different designs and products. We add new green screen backgrounds each season and have options for specialty designer prints.

POUNDS: What about new product development?

MATT: There is a company doing 3-D prints, that is in the early stages. It’s a neat product. Custom hashtags are being used. At a school dance, all the kids text that they are in a group of images. Now the photographer can trace it back to them.

POUNDS: So, what’s the bottom line for photographers?

MATT: The goal is to streamline the workload for photographers and to help them create additional revenue!

Inside Volume Photography with Vickie Viera

Tuesday, April 3rd, 2018

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Pounds is the leading resource for volume sports photographers, and a major reason for that is Vickie Viera. We sat down with her recently to gain some insight into how Pounds and Vickie are the best assets a volume photographer can have. Whether you’re a seasoned professional or have just begun your career in this lucrative and fulfilling industry, Pounds is your partner.

Pounds: What products have been added for sports photographers?

Vickie: We’ve added more graphics and more products targeted at increasing customer sales. We have increased what you can offer as add-ons to drive sales. For instance, our keychains are immensely popular. We have more than tripled the number of keychains we carry and added more sublimation products.

Pounds: Why are add-ons so important in volume photography?

Vickie: Add-ons are one of the things I emphasize most to photographers. The point of an add-on is to drive sales to your profit packages. Leagues look for photographers that offer a lot of fun products. So, if you want to sign a league, you have to remember they need items not just for team parents, but also for sponsors. We have increased our line of add-ons to fulfill those needs.

Pounds: Do you have advice for new sports photographers trying to figure out how to build packages?

Vickie: Yes! Come and see me! I have seen a 30% profit in one season. It has to do with how you build those packages and what you offer. For instance, when you create three packages, one is high, one is low, and one is right in the middle. That middle package has the right mix of cost and product. That is where your add-ons can be beneficial. How? By adding interest and value to your order form.

Pounds: How does the Pounds ordering system benefit volume photographers?

Vickie: Records is an industry standard for volume sports. It’s a fast and easy way to get everything ordered with the added advantage of having data that makes your clients’ sales trackable.

Pounds: What can volume sports photographers do to create an edge in today’s market?

Vickie: Well, consult with me of course! But, also attend conferences and trade shows like SPAC and SYNC. I consider SPAC the gold standard of training. They focus specifically towards the business client and offer classes from people that run very successful studios. You’ll learn the marketing piece, how to target, how to sell, and how to make your studio more efficient. And you’ll network! That’s extremely important. We have quite a few people in Texas who began as competitors, became friends, shared information, and became the leaders in entire markets. You will learn how to increase your business and how to turn what you spent going to SPAC into a profit!

Pounds: How does SYNC differ from SPAC?

Vickie: SYNC is about more of what to do once your business is running. It’s a smaller conference, and the focus is solely on sports and the challenges related to sports. For instance, banners are a huge thing in sports. Everyone has to have one. How do you sell that banner? Do you give it away free, how do you wrap that cost into your charges? You’ll learn that at SYNC.

Pounds: What puts Pounds above every other lab out there when it comes to serving the needs of volume photographers?

Vickie: People. Marion, Darren, Tracy, Chris— we all offer personal attention and true partnership with our clients. When you need something, you can call. We will make a difference, and we will increase your business. Partnership is the Pounds difference.

Be sure to visit with Vickie at SYNC 2018! REGISTER TODAY

Exciting News!

Friday, February 2nd, 2018

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There is a lot going on at Pounds and we have exciting news! We acquired MVP – Multi Visual Products in 2017 and we are integrating the company into Pounds. We are also expanding our product lines and creating dramatic new Sports Graphics. We know you have a lot of questions so, we turned to Chris Oelker for some answers!

What is MVP?
MVP is a premium full service process. It is a separate division of Pounds providing volume youth sports and group photographers a wide array of products to support their clients.

What should we be excited about?
A lot!

  • Pounds has added new dye sublimation products from MVP. You’ll see additional plaques, clipboards, travel mugs, and keychain shapes.

  • New Pounds graphics are now established in the MVP product offering for spring and soon we’ll be updating the website and improving user experience.

  • Graphic themes are available on prints and a wide product selection including custom cutout products.

  • Online job status tracking is available through the MVP Customer Care Center site.

  • We will be providing individually packaged shipping services to studio, league, coach and home.
  • ezreorder.com is an online reorder site available in the MVP service offering that allows parents to reorder.

Who will benefit from MVP?
It’s tailored to studios requiring services from order entry through individual ship to home packaging. It allows studios to focus on photo day, building their business, and leaving the backroom work to the lab.

Where is MVP located?
MVP customer support and order entry is based in Murrieta, CA and all production is completed in Dallas.

Can I use my Pounds account for MVP?
Customers will need to establish a unique account with MVP for billing and support purposes. MVP Customer Care Center is a comprehensive online service center exclusively for MVP customers.

Contact Lensie Korte to set up your MVP account today!
Email: lkorte@mvpcards.com
Phone: 800-293-9055

Keys to Success in Spring School Photography

Friday, January 5th, 2018

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Spring school photography can be a great source of revenue with the right program in the right school. In general, elementary schools sell better than middle/high schools, and proof sells better than prepay.

Advice for elementary schools:
Photograph everyone and offer a two pose proof or multiple background green screen. Spring sales are impulse driven. Take interesting images and offer choices to receive the best results. Offer your customers a program that is more than the usual head and shoulders.

Advice for middle and high schools:
There is a higher risk of soft sales. Photograph as prepay or as an opt-in proof program. This method reduces your time in the school since you only photograph those interested. Choose a program that looks more like a senior portrait. Offer something fresh.

PICKING A SPRING PROGRAM
Choose an exciting program. Keep the limitations of school photography well in mind. Make sure you can capture each student in one minute or less. Avoid creating elaborate sets that one-half of your customers may not like. It’s human nature to want a choice. You should offer multiple well-chosen backgrounds via green screen, or go with something simple and let your posing provide variety. Simple backgrounds, well photographed, drive the parent’s attention to the child with no complex distractions. Solid backgrounds do better with two pose proofing, provided the poses are distinct. We suggest a three-quarter and a half-length. Another good combination is a full-length and a half-length. Solid white or black are excellent choices provided they are well lit and posed.

Pounds Lab offers technical support for several spring promotions. Our two most popular programs are all white and three-quarter green screen. All white can be captured either as full-length or three-quarters. The green screen program gives you the flexibility of either six or twelve background choices. Select from our catalog of 250 designs, or use scenes you have photographed yourself. We offer step by step manuals, diagrams, and experienced advice at no charge. Also, complete flyer support is available on request. Please allow up to four weeks to prepare customized flyers.

Want to talk spring with someone who has been there?

Contact Marion Hughes
marion@poundslabs.com
469.341.6704

Matt Scoggin: New School and Sports Product Manager

Wednesday, September 13th, 2017

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Meet our new School and Sports Product Manager, Matt Scoggin! Matt is located in the Baltimore offices of Nations Photo Lab and will be implementing changes to enhance school and sports products and services. Matt was the operations manager of a high volume school and sports photography studio and a Pounds customer, so he is well acquainted with the unique challenges volume photographers face. Having spent ten years in the trenches, he gets it!

POUNDS: Why did you decide to join the Nations family?
MATT: When Pounds was purchased by Millman Multimedia in early 2016, Ryan Millman, the CEO of Millman Multimedia and Nations Photo Lab, came down and visited my studio. We hit it off. I was looking at a transition and excited about the Nations family. I reached out to him and flew to Baltimore to interview. I was familiar with Pounds because they were our lab. Pounds is great at being a partner and doing what they say they will do. They always go above and beyond in all facets. That is what I loved from them as a customer. Now I get to return that and carry it forward in my position as the School and Sports Product Manager.

POUNDS: What do you enjoy most about your new position?
MATT: What is exciting for me is being able to work with a lot of different studios, take the knowledge I’ve built up over the past decade on how to take a great school picture, and help those studios. Making schools, parents, and kids feel special, that is the crux of volume photography.

POUNDS: What are the most challenging aspects of volume photography?
MATT: Juggling multiple customers! Not only do you have the student or player that needs to feel special, but you also have a school principal or coach and parents that need to be happy. Each school has their own personality, wants, and needs. It’s essential to be able to think on your feet.

POUNDS: When you were working as a photographer, what attracted you to volume photography?
MATT: I loved the rush of it. My background in college was in restaurant work. I loved the excitement and getting through it. Your timeframe is compressed in volume school photography. At our studio, we had 400 schools to photograph in a 3-month period. It’s the same sort of rush. It’s an accomplishment when you get through it, and very exciting.

POUNDS: What is driving the volume industry right now?
MATT: Sports is a growth segment. Youth league and sports activities are driving the industry right now. We are seeing cool products and services like shooting on a green screen and dropping the player into a great graphic background. The industry is pushing the envelope and creating highly customized products that parents, kids, and coaches are excited about.

POUNDS: What would you like people to know about Pounds?
MATT: Pounds is the lab. It goes back around to the partnership level. There is a relationship that everyone at Pounds strives to build with the client. That attitude of customers not being just a number is what I love about Pounds. Our customer service rep, Vickie Viera, always says, “They are not just customers, they are my friends.” Pounds builds relationships.

Do you think Graduation is only for Seniors? Think again!

Tuesday, April 11th, 2017

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Junior Graduations are one of the most profitable markets in our industry. Kindergarten graduation is the first rite of passage, and parents are eager to capture those memories. Graduation ceremonies are now also common at end of the elementary and middle school years. If you are considering volume photography, Junior Graduations provide an excellent opportunity to break into the market. We can help! Our new Guide to Junior Graduate Photography will help you to understand the basics of cropping and posing young graduates.

READ HERE

Martin Patterson’s Success Story: Volume Photography Is a Game Changer

Tuesday, March 7th, 2017

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How would you like to grow your business 400% in one season? Incredible, right? Martin Patterson did just that and is a great example of how volume photography can be a game changer.

If anyone were ever destined for a career in photography, it’s Patterson. His grandfather opened a camera store in 1939. He grew up hanging out there, absorbing a lot along the way. Patterson moved in the most natural direction. He started his own photography business, in Texarkana, Texas with his cousin Mark Patterson, aptly called Patterson’s.

“We did weddings for years and stopped in the mid ‘90s but continued doing family photos, portraits, and commercial work.”

That game changer came about three years ago.

“I went to a Photography Boot Camp in Dallas,” Patterson said. “It was inspirational and motivating. We had done some sports photos for a few schools and dance photos for a dance school, so I thought they might give us a shot at volume work.”

“After I left the boot camp, I cold called every school within an hour from me. I’d find out when their picture day was and I’d call the day after to see how it went, how it could be improved, what they liked and did not like from their present service. Then I set up meetings.”

Those cold calls and meetings paid off. Patterson signed five campuses his first year, and the second year he grew the business to 22 campuses. Patterson’s School Division was born! He has contracts with five more schools for next year and is not slowing down.

Patterson has some advice for anyone who is thinking about volume photography.

“Attend a workshop and get an idea of who to contact, how to actually do the pictures, and what equipment is involved. Find a lab that you can build a relationship with. I did that with Pounds and I could not be happier. They have all been more than helpful, and they can answer any question!”

Patterson continues to learn, experiment and grow.

“I went to SPAC in January,” Patterson said. “It was my first time, and it was extremely worthwhile. I definitely plan to go back. I met some cool people who had been in the business for some time. Everyone was so willing to share information. I know I need to amp up my social media presence, and I plan to get more involved with youth league sports. The school business is very exciting. I like being around the kids, and I’m excited about the potential!”

Turn Up The Volume!

Thursday, April 16th, 2015

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Volume photography is a lucrative business. In the simplest of terms it boils down to photographing a high volume of customers in one location or venue. Think about it. Photographs are taken each year of every single public and private school student for yearbooks and class photos. Parents can always be counted on to order substantial photo packages from school shoots. Add to this the ever growing sports photography field and volume business is definitely a great market.

Participation in high school sports reached almost 7.8 million last year, according to a survey released by The National Federation of State High School Associations, a record high. The Sports and Fitness Industry Association keeps track of how many kids between the ages of 6 and 17 are involved in sports. In 2011 they reported 21.47 million participants. Remember this does not include children that begin sports before age 6 so that number could easily top 30 million.

What does this mean to you? It means business and a lot of it!

High volume photography is a highly sought after service and a great way to increase your revenue. So where do you begin? Right here! Pounds is the industry expert at volume photography. Marion Hughes has been in the trenches and understands the needs of volume photography. Marion and Jim Giunta, our photo-technical advisors, have over 70 years of experience between them. Marion has trained thousands of volume photographers over the last 25 years and lectures on a regular basis for photography associations and franchises. Vickie Viera is not only a fantastic customer service representative, she is the go to expert for information on products and building packages.

Let’s get the low-down from Marion and Vickie on volume photography.

Volume photography is lucrative but can be intimidating and overwhelming for a new photographer contemplating entry into the business. How can Pounds help that photographer penetrate the field?

Marion: We’ve been fortunate to help many studio photographers add profitable school and sports business to their operations. They’ve received assistance that has sped up their workflow and improved the accuracy of their exposure and color. Besides experienced personnel, we have extensive and exclusive documentation on volume and studio operations. Manuals on school day sales and photography techniques, green screen, simplified outdoor shooting, volume family photography, spring school programs and a host of other subjects are all available to our customers.

One of the biggest challenges in breaking into volume photography is the data. Images must be matched to basic school information such as the student’s name, grade, teacher and id number. We’ve simplified this by creating an easy to use software package that does most of the work for you. Ask us about ProMatch.

Vickie: We have staff that will help with sales, marketing, capture and software. At Pounds Labs we become partners with our studios. We provide training in all aspects of volume photography from capture to package delivery. We’ll be with you every step of the way.

Ok I’m a newbie. I’m in the door at my local school. How do I add more schools?

Marion: Pounds customers have access to a wonderful resource book, “School Days Photography – A Sales and Planning Guide.” It outlines the basics of approaching the decision maker and closing the sale. Pounds Labs is also a sponsor of an excellent three-day School Day Boot Camp. This is an intensive training on all aspects of developing a school program.

What products are going to be easy add-ons that will essentially sell themselves?

Vickie: Novelty products are a crucial aspect in volume photography. Not only can they help to increase your profit, but they also generate interest in the order process, helping to drive sales to the profit packages. One of the services we offer is assisting with add-ons. We will discuss the events in your location and suggest products doing well in the area and for the specific event.

Can you help me learn how to “talk the talk”?

Marion: Booking that first school can be scary. Our advisors will help you know what to say and when to shut up!

I now have several schools and I want to add their sports teams into my mix. Am I going to be overwhelmed? How can Pounds help me with sports?

Marion: Don’t worry! We’ve already been there. We’ll show you the most effective method of shooting school sports without having to go to every game.

Vickie: We have easy to use software, training for capture and data entry. We’ll introduce you to order forms, marketing, sales and how to set up the shoot.

I heard you’d meet with me personally? Do I make an appointment? How long do you meet with me?

Marion: Absolutely! We can meet with you at the lab, by phone, on Go To Meeting or even at your location. Call to schedule a time that is right for you.

Vickie: We would LOVE to see you! It is a joy to meet our partners. We love to show off our facility and introduce the people that produce our products. Depending on your needs, such as green screen training, marketing or software usage, a visit can take a few hours or we can arrange multi-day training. Please call me at 469.341.6719 and we will schedule a tour and training.

I’m an old pro at this and know a lot. What can Pounds do for me?

Vickie: Pounds Labs has partnered with studios for 40 years. We can suggest products to increase sales, marketing and volume training. We know the products that work in your area and for your events. We’ll help you train your employees to streamline your workflow.

Marion: How about free software that will speed up your data entry several fold? Then there is the fact we have one of the most completive print prices in the industry and we offer free shipping. Don’t forget our fast turnaround!

Are there any new products that are particularly suited for volume?

Vickie: We recently added new press trader cards. The cards are always favorites with events from sports teams to school clubs.

Well, how do I really know you can help? Do you have proof?

Marion: You bet! Here’s a letter from one of our customers:

From: Greg Lamb
Sent: Thursday, March 12, 2015 10:00 AM
To: Pounds Labs
Subject: Praise

Good Morning,

As a professional photographer for over 30 years I had watched as my volume had steadily decreased over the past few years due to the increase of digital and cell phone cameras. I had originally tried school day pictures 30 plus years ago with a split 70. I hated it. It was hard to focus.

As we “tried” to get into school day pictures again, I met Marion from Pounds Labs and was blown away with his knowledge and likability. He has made a couple of trips to my studio to help get us started and he AND the Pounds staff have been on the phone with us as we started this past fall with eight schools. We will double that number this year.

This has been a very profitable decision on our end and could not have been possible without the help of Marion and the staff at Pounds Labs.

Are you ready to get started in volume photography? Give Marion and Vickie a call at 469.341.6719!