Pounds Labs - More Than A Print
  
 
Products & ServicesOrdering ToolsE-Commerce SolutionsCommunityGetting StartedAboutContactSupport
 
 

Future Outlook: Volume School Photography at Pounds

srgb

What can volume photographers look forward to at Pounds? How can we help your business grow? What products are going to increase your profit margins, and what is new and exciting? How is the merger with Nations and the acquisition of MVP going to benefit photographers?

Let’s talk to the experts, Jon Weinstock, Executive Vice President of Nations Photo Lab, Chris Oelker, Pounds General Manager, and Matthew Scoggins, who we refer to as Future State Champion because he’s one of our most valuable players!

POUNDS: Tell us how the merger is benefitting photographers?

Chris: Pooling the experience and resources from the three organizations is allowing us to further develop and implement new ordering options that will better support volume photographers and provide them with solutions that meet the changing needs of their studio workflows and their customers.

JON: The merger with Nations and the acquisition of MVP means we have a lot more resources to help photographers grow their business or pick a new direction. If they want a new stream of income, for instance, we have experts that can guide them into school and sports photography. We encourage photographers to look into different streams and options for their business. Don’t just stay in your niche. Branch out, approach dance studios and martial arts studios!

POUNDS: Jon, what’s new that you find exciting?

JON: I’m excited about implementing PhotoLynx FLOW and offering all the tools that are available. Our customers are going to save time, be more efficient in the field, and during post-production.

POUNDS: Can you tell us a little more about PhotoLynx?

CHRIS: PhotoLynx services the volume school photography industry. They have stepped it up a notch with FLOW and provided an all-around solution for photographers to create and submit orders. Pounds can serve the photographers who have 400 schools, but also those that have 10-50 schools. That is where FLOW fits in. It’s a great service for the medium and smaller volume school photographer.

MATT: We are in the process of implementing FLOW by PhotoLynx. That program is the industry standard, and one of the most popular volume photography tools. It gives a photographer the tools they need to successfully photograph a school day, match the images to data, then turn-around and produce the exports that are needed for the school, and get the images online for the school. It’s the gold standard in the industry.

POUNDS: What is important for photographers coming into the volume photography market to understand about choosing the right lab?

CHRIS: The school market is really different from most markets. Volume photographers are tied into a lab for a school year, and their workflow is dependent on the workflow of the lab. It can throw a studio’s workflow off if a lab is not consistent. We pride ourselves on consistency.

POUNDS: What has changed in the way customers get their product?

CHRIS: Traditionally we offered a CD or DVD of the student’s images. Now computers don’t have CD drives in them. We started doing digital delivery a few years ago. Now companies like CaptureLife are taking it a step further. They are building an ordering platform and allowing for many more opportunities for the studios to increase profits. A text or email is sent with a link to the student’s image.

POUNDS: Tell us a little more about CaptureLife

MATT: So much is being driven by this digital delivery platform. CaptureLife is an app you download on Android and IOS. When the digital download fires off, you can follow the link. The goal is to keep that client within our ecosystem. They can click on it instantly, and order more prints. It’s about instant gratification. It’s important, and that process is going to be rewarded by more purchases.

POUNDS: What are some other services gaining momentum?

CHRIS: We are taking advantage of the increasing number of third-party vendors offering niche services for school photographers. MorePhotos, for instance, is offering image hosting and they offer a website service. They will build you a site with consumer ordering capability, so the studio’s customers can place an order. It will allow for distribution to additional family members.

POUNDS: What about new designs coming out?

CHRIS: We are always adding new, on trend designs for our volume customers. We recently expanded our picture day essentials offerings. We have created some themes that carry through on your envelopes, posters, flyers, and stickers so you have all the printed material you need for ordering and marketing on picture day!

POUNDS: What’s going on with Green Screen?

CHRIS: We are continuing to build out our green screen support and add different designs and products. We add new green screen backgrounds each season and have options for specialty designer prints.

POUNDS: What about new product development?

MATT: There is a company doing 3-D prints, that is in the early stages. It’s a neat product. Custom hashtags are being used. At a school dance, all the kids text that they are in a group of images. Now the photographer can trace it back to them.

POUNDS: So, what’s the bottom line for photographers?

MATT: The goal is to streamline the workload for photographers and to help them create additional revenue!

Tags: , , , , , , , , , , , , , ,

Leave a Reply