Pounds Labs - More Than A Print
  
 
Products & ServicesOrdering ToolsE-Commerce SolutionsCommunityGetting StartedAboutContactSupport
 
 

Archive for the ‘trade shows’ Category

Gail Nogle Gets Around

Thursday, January 29th, 2015

srgb

Fearless, curious, energetic and full of boundless enthusiasm, Gail Nogle has been there, done that and in a big way! Think of a place. Mongolia, Africa, Romania, she’s been there. Name a person. George Bush, Rudy Giuliani, Julia Child, she’s photographed them. Awards? Well of course there’s the highest award in the profession, a Fellowship from the American Society of Photographers. The list of accolades would fill a volume! At 8 she was presented with a Brownie Starlight camera and fell in love with photography. Gail has an extraordinary talent for capturing the ordinary and after over four decades behind the camera, she is still in love with photography and is still moving forward at the speed of light. She paused long enough to answer a few questions for us!

POUNDS: You’ve been in business for some time and photographed just about every sort of subject matter. What is your absolute favorite thing to photograph and why?
GAIL: My first love and forte is to photograph children, especially 3-year-old children because they are still animated and take direction well and they are ready to play!

POUNDS: What is your best asset when it comes to photographing a subject?
GAIL: My best asset is that I can read people, make them feel comfortable in a very short time, and get down to the business of making wonderful, exciting, and exceptional portraits of them!

POUNDS: You have been at the forefront of the industry, one of the first women to be taken seriously and you’ve remained competitive. How do you do it?
GAIL: Lots of effort, hard work and attention to detail. I never settle for just good enough and I’ve been entering competitions most of the 40 years I have been in business. I was always, and still am, in competition with myself to become a better photographer. I am driven!

POUNDS: What is the next challenge you are looking forward to?
GAIL: Writing my first book, lecturing, and traveling using the world as my studio.

POUNDS: What are a couple of great photo memories you love to share?
GAIL: Some memorable moments for me have been photographing Princess Diana’s funeral, riding on the back of a motorcycle while taking photographs in the Harley Davidson 100th anniversary parade, and attending the 2013 Kumbh Mela in India (the largest religious, spiritual gathering in the world which happens every 12 years).

POUNDS: When did you start speaking about photography at trade shows and conventions?
GAIL: I first started speaking at the TPPA Convention in Dallas, TX in 1977 with my associate and mentor, Yvonne Bluberg.

POUNDS: What do you enjoy most about speaking on the business of photography?
GAIL: The art of photography and the connection I have with my subjects, seeing beyond what is happening at the moment and making something happen out of nothing. I like to share what I have learned in my 40-year career to inspire other photographers to realize their dreams.

POUNDS: How has Pounds factored in your business?
GAIL: Wow! That’s a great question. Where do I start? Pounds has always been there for me no matter what I needed. They provide great customer service. If I need something made over, no questions asked! They always produce quality prints and offer quality service that I can depend on, which is one less thing for me to worry about. Alleviating worry about my prints, that’s what they do best, so I can focus my time and energy on what I do best!

Check out Gail’s work at www.gailnoglephoto.com

Imaging USA 2014: A Pounds Perspective

Sunday, February 23rd, 2014

srgb
As the palm trees waved under the sunny skies of Phoenix in early January, Imaging USA kicked off another great event. This year over 7,600 people attended, there were more than 100 programs offered, Kenny Rogers received an Honorary Master of Photography degree and shared some of his favorite images and of course we were there! If you weren’t able to attend, here’s a little peek from Chris, Vickie and Carl!

Check out this Imaging USA 2014 Infographic link for some surprising information!

What was your overall impression about Imaging this year?

Chris: “Imaging was high energy this year. There was a constant flow of photographers at our booth until the very last minute of the show!”

Carl: “There were a lot more new photographers attending this year!”

Why do you think Imaging is an important trade show for photographers to attend?

Vickie: “Imaging creates an opportunity for novice and experienced photographers to connect, learn and grow through the information, classes and vendor offerings. Attending Imaging allows them access to help and information, from copyright questions to image capture. Networking and education play key roles in the growth of a photographer’s business.”

Chris: “Photographers of all genres meet, learn, exchange ideas, and grow together. The exposure to hundreds of vendors; from equipment dealers, software providers, frame and prop stores to pro labs and packaging resources provides a unique opportunity for photographers to visit and meet one-on-one and put their hands on the products!”

Carl: “Photographers attending Imaging USA trade show learn from other photographers. They’re able to see and touch the new products offered by various vendors and see demonstrations of new cameras and lenses. You just can’t do this online! Virtual Backgrounds introduced and demonstrated their new digital projection backgrounds which was a big success!”

What about a brand new photographer just opening up a studio, how would Imaging be helpful to them?

Vickie: “Networking, exposure to labs, products and professionals who have a profitable business model!”

Chris: “Imaging USA is the gateway to PPA. Joining PPA allows photographers access to valuable resources that include marketing, legal assistance and insurance services.”

What were the products Pounds offers that generated the most interest?

Carl: “The hot items in the Pounds booth this year were the customized USB Flash Drives and cases. We had samples on hand for the convention as Imaging happened prior to production. Photographers were excited to see them and get pricing. Our Press Books always get attention. People comment on the quality at every show.”

Chris:Metal Prints are still a big hit. The Contour Desktop Panels were a draw and as Carl mentioned, the customized USB Flash Drives and cases.”

Vickie: “Marion Hughes! He’s not a product but he was by far the biggest draw. No one knows school photography like Marion! We had a great deal of interest in Wavy Metal and cell phone cases as well.”

It’s never too early to start thinking about Imaging USA 2015 and being a member of PPA! Pencil in February 1-3, 2015 on your calendar right now then start polishing those boots to kick up your heels in Nashville!

Taking it On the Road with Carl Clark

Tuesday, August 2nd, 2011

Carl Clark has been leading the sales team at Pounds for 26 years. While his title may be Sales Executive he should really be called Senior Product Mentor or Guru of Big Reveals! Carl gets to show off our products all over the country and he knows more about them than almost anyone you’ re ever likely to meet. If you attend a guild meeting, trade show workshop or convention, you’ll see him, because he’s the man who takes Pounds on the road!

POUNDS What do you like most about your job?
CARL I really enjoy helping photographers solve problems and grow their business. It’s very rewarding to see them implement marketing ideas that work and help them become more successful. Diversity is very important in today’s economy.

POUNDS How much do you travel?
CARL I spend approximately 25% of my time traveling to guild meetings, convention trade shows, and workshops. Most of my travel is in central and south Texas. I do naturally travel out of state for the Imaging USA and the WPPI convention each year.

POUNDS Do you have favorite shows you really look forward to attending?
CARL The WPPI is probably my favorite trade show because it’s the largest and I get to visit with a more diversified group of photographers.  I look forward to hearing ideas from around the world and then sharing those ideas with photographers here in our marketing territory.

POUNDS Do you return from conventions with ideas for products?
CARL We always try to come away from a convention with new ideas. Sometimes the idea comes from a photographer on the other side of the world and sometimes it’s from a photographer right here in the “good ole” USA.

POUNDS What’s the feedback you’re getting about our products this year?
CARL Professional photographers are always looking for new and exciting products that amateur photographers cannot get. That’s one reason Pounds is constantly developing new products.

POUNDS It seems almost as if you really don’t have to “sell” people on Pounds’ products, is that accurate?
CARL Sometimes you’ ll need to explain to a photographer how they can incorporate a product into their packages to help them se ll it.

POUNDS Is there a phrase or a statement you hear pretty consistently when people come to the Pounds booth at a show?
CARL “You guys have the widest variety of products and the quality of your books is great!”

POUNDS How do you keep presentations “fresh” for new and returning clients?
CARL We always present new products at every show that they’ve never seen before.

POUNDS Is there a hands down favorite product that you find photographers comment on at every show?
CARL Wavy Metal. It’s a product that no other lab can duplicate because one of our own employees built the machine to create this very unusual product. We always hear “ This is so neat,” “ I’ve never seen this before,”  “Nobody else has this,” and of course “ I love Wavy Metal”!

POUNDS There is a lot of competition out there. How do you feel Pounds stands out from the crowd ?
CARL We have the most unusual products like Wavy Metal and Story Metal. Our competitors just don’t have these unique products!

WPPI Wrap Up

Friday, March 4th, 2011

The Pounds team headed to Las Vegas in February for the annual WPPI convention and trade show. Chris Oelker reveals all!

POUNDS: How was the turnout this year?
CHRIS: I haven’t seen final numbers, but the estimate is over 15,000 attendees, 80 platform speakers, and more than 300 exhibitors!

POUNDS: Were there a lot of new face s?
CHRIS: Yes, new photographers seemed to be in the majority. We spoke with a lot of people who were just starting out or had been in business for only one or two years. I think that really contributed to the atmosphere of enthusiasm and excitement this year.

POUNDS: What Pounds products and services stole the show?
CHRIS: Our metal prints, especially the unique wavy metal, were a tremendous hit.  Pounds has been dubbed “the wavy metal lab.” We heard this everywhere, even on the plane ride home!  Of course Pounds is a full service lab with a 35-year history! Other big hits were our press products, especially our Coil Bound Press Booklets and the Accordion Books with metal covers.

POUNDS: What was the feeling about business for 2011 ?
CHRIS: I’d have to say optimism was prevalent. Many photographers are already seeing an increase in their bookings over last year.

POUNDS: Why is WPPI so important for our industry?
CHRIS: WPPI provides photographers a full range of resources to help establish and grow their business.  It exposes photographers to educational opportunities, equipment vendors, workflow and business strategy solutions, and of course product providers like Pounds!

When a photographer chooses a lab, they are entering into an important partnership.  Each is dependent on the other in order to be successful. A lab converts the photographer’s artistic vision and image manipulation into a tangible product such as wall portraits or coffee table books for the end client.  WPPI helps facilitate that introduction to quality resources that are required to be successful.

WPPI WATCHING

Monday, March 22nd, 2010

What happens in Vegas doesn’t stay in Vegas. Not when the Pounds team hits town. Our Marketing and Sales Manager Raquel Bowles tells all!

POUNDS: How many years has the Pounds team been attending WPPI?
RAQUEL: This is Pounds’ fifth year attending WPPI.

POUNDS:
What made this year great?
RAQUEL: This year was great because we had the chance to spend time with existing customers but to also meet some new,exciting and interesting photographers.

POUNDS: What were the highlights?
RAQUEL: Watching photographers learn from our speakers. We want to educate photographers to grow their businesses so we pick speakers who can do that.  We actually had photographers that were working in other labs’ booths come over to learn from us!  Everyone loved wavy metal. We had so many photographers talking about it.

POUNDS: When you go to trade shows like this what do you learn that helps you do a better job for your clients?
RAQUEL: The feedback is phenomenal.  It is our chance to spend time with existing customers to learn what they like or don’t like.  We also get the opportunity to learn from new photographers what products they are looking for.

POUNDS: What sort of customer input and response did you get ?
RAQUEL: The speakers were a big hit. We also found that our customers are very excited about how the lab is growing. Our existing clients are happy because, as we grow, we are able to offer more products. New clients are not only excited about our products, but our ability to streamline their work flow and present marketing solutions to build their business. We always hear about our great customer service and that is extremely gratifying because customer service—giving our clients more––is the heart of what we do.

See pictures on our Facebook page.

A Drop of Brandi: Q&A with Brandi Nellis

Thursday, March 4th, 2010

Brandi Nellis makes you smile. She also might make you jump, swing, dance, run, hang upside down or stand on your head, but you’ll be smiling the whole time.

This Austin based photographer has been shooting pictures since she was a kid and started her first professional studio eleven years ago.

She has a way of looking at the world with a different eye, a definite attitude and a dash of genius!

POUNDS: What inspired you to become a photographer?
BRANDI: Like a lot of photographers, photography has been a hobby and a passion since I was a little girl.  I knew from an early age that I wanted to own my own company and work for myself. Bottom line, what really inspired me to become a photographer was that I wanted to make money doing a j ob that I absolutely love.

POUNDS: What’s the best thing about it?
BRANDI: The best thing about being a photographer is that exact moment when you know you just got “the money shot.” I can call the shot every time.

POUNDS: How has your idea of “being a photographer” changed since you’ve been in business?
BRANDI: To be “a photographer” sounds so easy and fun. “Let’s go take some photos!”  However, I learned quickly that I had to be a marketing director, an accountant, a Photoshop and social media guru, a delivery and pickup driver, a video maker and oh we can’t forget, a comedian during the shoots. Yes, my idea of “being a photographer” has TOTALLY changed since I’ve been in business!

POUNDS: Has being a mom changed your way of shooting ?
BRANDI: Yes, being a mom has helped me to relate to kids so much better and easier.

POUNDS: Tell us about your branding strategy.
BRANDI: I wish I had a great answer or 12 step program for this but I don’t.  I get ideas in the most random places and times… in the middle ofthe night, driv ing in my car, the shower and most recently watching the weatherman! Most of all, I really just want my photography business to be different and offer some fresh ideas.

POUNDS: Do you have a sort of “mission statement” about your photography business that makes you want to leap out of bed each day?
BRANDI: First of all, I NEVER leap out of bed.  I am not a morning mama! I don’t have an official mission statement but if I had to give one off the cuff I’d say I want to give clients happy, colorful & quirky imagery that they can cherish for life.

POUNDS: Where do you hope to be in ten years (yeah, we know, the beach!)
BRANDI: The beach is right! I guess 10 years from now I’d love to own a jazzy little studio with a really fun team of employees.

POUNDS: What’s the best piece of advice you’ ve been given about business?
BRANDI: One of the best pieces of advice I ever got was that you don’t have to go out and spend thousands of dollars on new equipment to be a good photographer.  A good photographer can build a business on average equipment. I know because I have!

POUNDS: What do you tell young people today who come to you and say, “Gee I want to do what you do?”
BRANDI: Follow your dreams.  You can be anything you want to be.

Thursday, February 18th, 2010

Photography has always embraced women and women have always embraced photography. The first professional woman photographer, Antoinette de Correvont, took aim in 1843. Although photography has alway s be en an equal opportunity field, women seem to have made a distinct mark on the industry. Margaret Bourke-White was the first Western photographer allowed into the Soviet Union back in 1930. Diane Arbus rocked the world with her stark, truthful portraits in the ’60′s. The last twenty years have seen portraiture taken to an entirely new level by Annie Leibovitz.

Today, more than ever, professional photography is filled with remarkable women making remarkable images. Kelly Moore Clark is one of those women. From the opening image on her website it’s apparent this is not your average gal. Think Patti Smith with a camera. Her work is beautiful, edgy, artistic, innovative and a little quirky, just like Kelly.

We nabbed Kelly for a little Q&A recently.

POUNDS: What do you think female photographers bring to the photographic party that may be different from male      shooters?

KELLY: I think women have the ability to relate to their subjects, especially their brides. Personally I know how I want to be photographed, so I am constantly mindful of my client’s best angles and all the small details. Everyone has a best side and I feel like I take the time to find it.

POUNDS: What inspired you to become a photographer?

KELLY: I actually didn’t mean to become a photographer, It just happened.  I had a boyfriend that photographed for our college yearbook and I thought, “Hey, I could do that!‚Äù Keep in mind I‚Äôd never  even owned a point and shoot. I talked the yearbook into hiring me. I bought a Rebel (the film kind) took a class that summer on darkroom photography, the rest is history!

POUNDS: Has becoming a mother changed the way you see things through the lens?

KELLY: I think it’s made me more confident in my decision to not photograph children. Give me a bride or a model any day! I want someone who I can control, and kids are tough! I respect child photographers more than ever!!

POUNDS: How do you keep your photographic edge?

KELLY: Keeping balance in my life, and not working too much keeps me excited about when I do photograph. I think the number one reason a person can be uninspired is from being burned out. Also, constantly trying new techniques keeps me excited about what I do.

POUNDS: What do you think attracts women to photography ?

KELLY: I think there are many reasons women are getting into photography.  With the digital age, it’s easily    accessible.  Many women are staying home with their children, so photography is something they can do to earn a living.  I also think both women and men in general think that photography is the “cure for the common cubicle”.  It’s has the appearance of being the dream job. Many people are sorely disappointed to realize that running a photography business takes up more time than their old full time job!

POUNDS:
Tell us about the Kelly-Moore bag. What was the Inspiration?

KELLLY: I began sketching and dreaming about coming out with a bag of my own 3-4 years ago.  When I got pregnant with my daughter, Posey, it was put on hold for a while.  About a year ago, it resurfaced, and I began pursuing it pretty passionately. My inspiration was the fact that I couldn’t find a bag to wear while shooting that was both fashionable and functional. I‚Äôm so excited about the future of this brand! I’m hoping to come out with many more styles and colors in the next year.

Be sure to check out Pounds on Facebook or Twitter to find out about our special give-away from Kelly at WPPI!

For more on Kelly: http://www.kellymoorephotography.com/

Imaging USA

Wednesday, February 10th, 2010

Imaging USA is one of the largest trade shows in America. Estimates on attendance this year in Nashville are hovering around 12 thousand. Numbers like these indicate that photographers are doing what they usually do, being proactive. In order to create new business you have to get out there and see what’s new. There’s no better place than ImagingUSA to keep your finger on the pulse of what is happening in photography.

Our sales executive, Sean Roach, who joined us nine months ago, was a newbie at Imaging this year.  “It was huge and it was great,” he said. “Photographers were looking for something new and we had a great response to our Chromalux and metal products.”

“The highlight of this years show were the three great speakers in our booth giving great information to others,” Roach said. Pounds hosted Eric Anundi, past president of the Pr ofessional Photographers of Oregon, Lewis Kencheloe, President of the Professional Photographers of Texas and Carrell Grigsby, PPA Photographer of the year in 2008.

“Tradeshows are a terrific opportunity to hear great ideas from our customers and get perspective about products that will help them. Building personal relationships is what it is about!”

Roach learned something else at Imaging USA. Look at the map.
“It took me about 20 minutes to walk to the tradeshow from my room. On checkout day I found a short cut that could have had me there in under 10 minutes.”  Newbies!

Are You Cool?

Saturday, April 25th, 2009

At the 2009 PMA Convention, keynote speaker, Jeremy Gutsche of Trend Hunter Magazine, ended his “Unlocking Cool” presentation with a video about cutting-edge photography.  We contacted Jeremy and asked if we could share it with the Pounds Community and he sent us the link.  Check it out, and if you are using any of these techniques, let us know.  We would love to feature you and your work on the Community Blog!