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Archive for the ‘schools’ Category

Keys to Success in Spring School Photography

Friday, January 5th, 2018

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Spring school photography can be a great source of revenue with the right program in the right school. In general, elementary schools sell better than middle/high schools, and proof sells better than prepay.

Advice for elementary schools:
Photograph everyone and offer a two pose proof or multiple background green screen. Spring sales are impulse driven. Take interesting images and offer choices to receive the best results. Offer your customers a program that is more than the usual head and shoulders.

Advice for middle and high schools:
There is a higher risk of soft sales. Photograph as prepay or as an opt-in proof program. This method reduces your time in the school since you only photograph those interested. Choose a program that looks more like a senior portrait. Offer something fresh.

PICKING A SPRING PROGRAM
Choose an exciting program. Keep the limitations of school photography well in mind. Make sure you can capture each student in one minute or less. Avoid creating elaborate sets that one-half of your customers may not like. It’s human nature to want a choice. You should offer multiple well-chosen backgrounds via green screen, or go with something simple and let your posing provide variety. Simple backgrounds, well photographed, drive the parent’s attention to the child with no complex distractions. Solid backgrounds do better with two pose proofing, provided the poses are distinct. We suggest a three-quarter and a half-length. Another good combination is a full-length and a half-length. Solid white or black are excellent choices provided they are well lit and posed.

Pounds Lab offers technical support for several spring promotions. Our two most popular programs are all white and three-quarter green screen. All white can be captured either as full-length or three-quarters. The green screen program gives you the flexibility of either six or twelve background choices. Select from our catalog of 250 designs, or use scenes you have photographed yourself. We offer step by step manuals, diagrams, and experienced advice at no charge. Also, complete flyer support is available on request. Please allow up to four weeks to prepare customized flyers.

Want to talk spring with someone who has been there?

Contact Marion Hughes
marion@poundslabs.com
469.341.6704

Matt Scoggin: New School and Sports Product Manager

Wednesday, September 13th, 2017

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Meet our new School and Sports Product Manager, Matt Scoggin! Matt is located in the Baltimore offices of Nations Photo Lab and will be implementing changes to enhance school and sports products and services. Matt was the operations manager of a high volume school and sports photography studio and a Pounds customer, so he is well acquainted with the unique challenges volume photographers face. Having spent ten years in the trenches, he gets it!

POUNDS: Why did you decide to join the Nations family?
MATT: When Pounds was purchased by Millman Multimedia in early 2016, Ryan Millman, the CEO of Millman Multimedia and Nations Photo Lab, came down and visited my studio. We hit it off. I was looking at a transition and excited about the Nations family. I reached out to him and flew to Baltimore to interview. I was familiar with Pounds because they were our lab. Pounds is great at being a partner and doing what they say they will do. They always go above and beyond in all facets. That is what I loved from them as a customer. Now I get to return that and carry it forward in my position as the School and Sports Product Manager.

POUNDS: What do you enjoy most about your new position?
MATT: What is exciting for me is being able to work with a lot of different studios, take the knowledge I’ve built up over the past decade on how to take a great school picture, and help those studios. Making schools, parents, and kids feel special, that is the crux of volume photography.

POUNDS: What are the most challenging aspects of volume photography?
MATT: Juggling multiple customers! Not only do you have the student or player that needs to feel special, but you also have a school principal or coach and parents that need to be happy. Each school has their own personality, wants, and needs. It’s essential to be able to think on your feet.

POUNDS: When you were working as a photographer, what attracted you to volume photography?
MATT: I loved the rush of it. My background in college was in restaurant work. I loved the excitement and getting through it. Your timeframe is compressed in volume school photography. At our studio, we had 400 schools to photograph in a 3-month period. It’s the same sort of rush. It’s an accomplishment when you get through it, and very exciting.

POUNDS: What is driving the volume industry right now?
MATT: Sports is a growth segment. Youth league and sports activities are driving the industry right now. We are seeing cool products and services like shooting on a green screen and dropping the player into a great graphic background. The industry is pushing the envelope and creating highly customized products that parents, kids, and coaches are excited about.

POUNDS: What would you like people to know about Pounds?
MATT: Pounds is the lab. It goes back around to the partnership level. There is a relationship that everyone at Pounds strives to build with the client. That attitude of customers not being just a number is what I love about Pounds. Our customer service rep, Vickie Viera, always says, “They are not just customers, they are my friends.” Pounds builds relationships.

Do you think Graduation is only for Seniors? Think again!

Tuesday, April 11th, 2017

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Junior Graduations are one of the most profitable markets in our industry. Kindergarten graduation is the first rite of passage, and parents are eager to capture those memories. Graduation ceremonies are now also common at end of the elementary and middle school years. If you are considering volume photography, Junior Graduations provide an excellent opportunity to break into the market. We can help! Our new Guide to Junior Graduate Photography will help you to understand the basics of cropping and posing young graduates.

READ HERE