What does 2011 look like for you?

Reality check. The year is half over. Hard to believe, isn’t it? So shake the sand off your toes and start thinking about those Holiday greeting cards and New Year’s Eve weddings.

What’s your game plan? People always want more and this is the year they might just be ready to spend more. So what does that mean for your plan? What new products will you introduce? How will you take business to a new level?

If you haven’t presented Wavy Metal to your client base, now’s the time! This product is taking the photography world by storm. It’s not only the latest trend, it’s beautiful and archival! Use it for sports, seniors, even weddings. It adds a whole new dimension to your packages.

Press Products are the fuel that keeps your studio’s engine purring. There is something for everyone in our extensive catalog of press offerings. Start thinking now about what new sizes and styles you need to have on hand for the upcoming season. We’ve included some great ideas in the newsletter to kick-start your marketing with press products.

Make sure you’ve got the latest information on Photoshop and Designer Press Books by registering for one of our workshops. In fact consider adding workshops into your plan of action and learn how to increase business every month!

Whatever you need, we’re here to help with great information, great products and great advice.

Every year you have to stay on top and be on trend but keep your balance sheet on track. We’re constantly developing new merchandise and software to help you accomplish these goals. With our latest product release, you’ll be able to create contemporary yet classic items that provide the leverage you need in a competitive industry.

The biggest buzz is all about our new Metal Prints. The archival qualities, combined with rich vibrant color and luminosity, have made Metal Prints a must have item to offer clients this year. We recently added a wave to the Metal Print product, creating an element of physical depth that imparts a feeling of spirit and energy to your images.

There’s a new take on Key Chains with the introduction of Silver color heart and diamond shaped options. These are wonderful for bridal party thank you gifts and senior keepsakes.

Of course we had to have a little fun with our novelty items this year so we added Stickers. Kids will love trading Stickers so be sure to add them to school photo orders. Offer them to your sports teams and don’t forget your seniors! Stickers are irresistible.

Keep an eye on your inbox, you never know what’s about to develop at Pounds!

October 1 – October 31
The Pounds ChromaLuxe Sample Special will make it easy for you to make the samples you need for 2010. ChromaLuxe is truly a unique method for enlarging images - the vibrant colors of advanced dye sublimation, the high-gloss finish, and the durable, ready to hang mounting make this an outstanding product for all markets.  Set your studio apart from the competition by offering ChromaLuxe as a contemporary alternative to traditional Canvas and Gallery Wraps.

Also, don’t forget to get your Ink Jet Samples on Canvas and Watercolor.  You can order one sample of each size from 3×5 to 40×60.  If you don’t offer  this type of print to your customers, now is the time to do a studio market test.

CODE- CHIN (Use this code for either product)
CHROMALUXE Receive a 50% discount on all ChromaLuxe products. There is a limit of one sample of each product per account. There is a limit of one sample per account.
INK-JET PRINTS Receive a 15% discount on all sizes on Canvas and Watercolor from 3×5 to 40×60. There is a limit of one sample of each size per account.

Get a head-start on the holidays by launching your studio promotions before the big rush begins. From now until September 30, you can take advantage of our Holiday Products Special. Pounds is reducing our prices for Press Cards, Gallery Wraps, Calendars, Gift Tags, and Holiday Funpacks.  You can pass the savings on to your customers with an “early bird” special in your studio.  Just use Promo Code HOL2 when you place their orders.  Here are the discounts you will receive:

Press Cards
20% discount on quantities up to 299.
10% discount on our already reduced prices for quantities of 300 and more.

Spiral Bound Calendars
20% discount on 8.5×11, 11×8.5 and 11×17 calendars.

Gallery Wraps
20% discount on 11×14 and 16×20 Gallery Wraps.

Gift Tags
20% discount on Gift Tags – four photo gift tags on one sheet.

Holiday Funpacks
20% discount on Holiday Funpacks – six photo ornaments on one die-cut sheet.

We all hear doomsday talk about digital devices ruining the professional photography market, especially for teens, the customers of tomorrow.  With image displays on lap tops, cell phones, and i-pods, why would they ever want to buy prints?  Certainly not for sharing – the ubiquitous exposure of online sites is better, right? In a face-off between Pounds Press Books and Facebook – who do you think would win?

If you’re worried about the future demand for studio products, you’ll be interested in this story from one of our customers. (more…)