Pounds Labs - More Than A Print
  
 
Products & ServicesOrdering ToolsE-Commerce SolutionsCommunityGetting StartedAboutContactSupport
 
 

Archive for the ‘pounds community’ Category

Future Outlook: Volume School Photography at Pounds

Monday, May 7th, 2018

srgb

What can volume photographers look forward to at Pounds? How can we help your business grow? What products are going to increase your profit margins, and what is new and exciting? How is the merger with Nations and the acquisition of MVP going to benefit photographers?

Let’s talk to the experts, Jon Weinstock, Executive Vice President of Nations Photo Lab, Chris Oelker, Pounds General Manager, and Matthew Scoggins, who we refer to as Future State Champion because he’s one of our most valuable players!

POUNDS: Tell us how the merger is benefitting photographers?

Chris: Pooling the experience and resources from the three organizations is allowing us to further develop and implement new ordering options that will better support volume photographers and provide them with solutions that meet the changing needs of their studio workflows and their customers.

JON: The merger with Nations and the acquisition of MVP means we have a lot more resources to help photographers grow their business or pick a new direction. If they want a new stream of income, for instance, we have experts that can guide them into school and sports photography. We encourage photographers to look into different streams and options for their business. Don’t just stay in your niche. Branch out, approach dance studios and martial arts studios!

POUNDS: Jon, what’s new that you find exciting?

JON: I’m excited about implementing PhotoLynx FLOW and offering all the tools that are available. Our customers are going to save time, be more efficient in the field, and during post-production.

POUNDS: Can you tell us a little more about PhotoLynx?

CHRIS: PhotoLynx services the volume school photography industry. They have stepped it up a notch with FLOW and provided an all-around solution for photographers to create and submit orders. Pounds can serve the photographers who have 400 schools, but also those that have 10-50 schools. That is where FLOW fits in. It’s a great service for the medium and smaller volume school photographer.

MATT: We are in the process of implementing FLOW by PhotoLynx. That program is the industry standard, and one of the most popular volume photography tools. It gives a photographer the tools they need to successfully photograph a school day, match the images to data, then turn-around and produce the exports that are needed for the school, and get the images online for the school. It’s the gold standard in the industry.

POUNDS: What is important for photographers coming into the volume photography market to understand about choosing the right lab?

CHRIS: The school market is really different from most markets. Volume photographers are tied into a lab for a school year, and their workflow is dependent on the workflow of the lab. It can throw a studio’s workflow off if a lab is not consistent. We pride ourselves on consistency.

POUNDS: What has changed in the way customers get their product?

CHRIS: Traditionally we offered a CD or DVD of the student’s images. Now computers don’t have CD drives in them. We started doing digital delivery a few years ago. Now companies like CaptureLife are taking it a step further. They are building an ordering platform and allowing for many more opportunities for the studios to increase profits. A text or email is sent with a link to the student’s image.

POUNDS: Tell us a little more about CaptureLife

MATT: So much is being driven by this digital delivery platform. CaptureLife is an app you download on Android and IOS. When the digital download fires off, you can follow the link. The goal is to keep that client within our ecosystem. They can click on it instantly, and order more prints. It’s about instant gratification. It’s important, and that process is going to be rewarded by more purchases.

POUNDS: What are some other services gaining momentum?

CHRIS: We are taking advantage of the increasing number of third-party vendors offering niche services for school photographers. MorePhotos, for instance, is offering image hosting and they offer a website service. They will build you a site with consumer ordering capability, so the studio’s customers can place an order. It will allow for distribution to additional family members.

POUNDS: What about new designs coming out?

CHRIS: We are always adding new, on trend designs for our volume customers. We recently expanded our picture day essentials offerings. We have created some themes that carry through on your envelopes, posters, flyers, and stickers so you have all the printed material you need for ordering and marketing on picture day!

POUNDS: What’s going on with Green Screen?

CHRIS: We are continuing to build out our green screen support and add different designs and products. We add new green screen backgrounds each season and have options for specialty designer prints.

POUNDS: What about new product development?

MATT: There is a company doing 3-D prints, that is in the early stages. It’s a neat product. Custom hashtags are being used. At a school dance, all the kids text that they are in a group of images. Now the photographer can trace it back to them.

POUNDS: So, what’s the bottom line for photographers?

MATT: The goal is to streamline the workload for photographers and to help them create additional revenue!

Inside Volume Photography with Vickie Viera

Tuesday, April 3rd, 2018

srgb

Pounds is the leading resource for volume sports photographers, and a major reason for that is Vickie Viera. We sat down with her recently to gain some insight into how Pounds and Vickie are the best assets a volume photographer can have. Whether you’re a seasoned professional or have just begun your career in this lucrative and fulfilling industry, Pounds is your partner.

Pounds: What products have been added for sports photographers?

Vickie: We’ve added more graphics and more products targeted at increasing customer sales. We have increased what you can offer as add-ons to drive sales. For instance, our keychains are immensely popular. We have more than tripled the number of keychains we carry and added more sublimation products.

Pounds: Why are add-ons so important in volume photography?

Vickie: Add-ons are one of the things I emphasize most to photographers. The point of an add-on is to drive sales to your profit packages. Leagues look for photographers that offer a lot of fun products. So, if you want to sign a league, you have to remember they need items not just for team parents, but also for sponsors. We have increased our line of add-ons to fulfill those needs.

Pounds: Do you have advice for new sports photographers trying to figure out how to build packages?

Vickie: Yes! Come and see me! I have seen a 30% profit in one season. It has to do with how you build those packages and what you offer. For instance, when you create three packages, one is high, one is low, and one is right in the middle. That middle package has the right mix of cost and product. That is where your add-ons can be beneficial. How? By adding interest and value to your order form.

Pounds: How does the Pounds ordering system benefit volume photographers?

Vickie: Records is an industry standard for volume sports. It’s a fast and easy way to get everything ordered with the added advantage of having data that makes your clients’ sales trackable.

Pounds: What can volume sports photographers do to create an edge in today’s market?

Vickie: Well, consult with me of course! But, also attend conferences and trade shows like SPAC and SYNC. I consider SPAC the gold standard of training. They focus specifically towards the business client and offer classes from people that run very successful studios. You’ll learn the marketing piece, how to target, how to sell, and how to make your studio more efficient. And you’ll network! That’s extremely important. We have quite a few people in Texas who began as competitors, became friends, shared information, and became the leaders in entire markets. You will learn how to increase your business and how to turn what you spent going to SPAC into a profit!

Pounds: How does SYNC differ from SPAC?

Vickie: SYNC is about more of what to do once your business is running. It’s a smaller conference, and the focus is solely on sports and the challenges related to sports. For instance, banners are a huge thing in sports. Everyone has to have one. How do you sell that banner? Do you give it away free, how do you wrap that cost into your charges? You’ll learn that at SYNC.

Pounds: What puts Pounds above every other lab out there when it comes to serving the needs of volume photographers?

Vickie: People. Marion, Darren, Tracy, Chris— we all offer personal attention and true partnership with our clients. When you need something, you can call. We will make a difference, and we will increase your business. Partnership is the Pounds difference.

Be sure to visit with Vickie at SYNC 2018! REGISTER TODAY

Exciting News!

Friday, February 2nd, 2018

srgb

There is a lot going on at Pounds and we have exciting news! We acquired MVP – Multi Visual Products in 2017 and we are integrating the company into Pounds. We are also expanding our product lines and creating dramatic new Sports Graphics. We know you have a lot of questions so, we turned to Chris Oelker for some answers!

What is MVP?
MVP is a premium full service process. It is a separate division of Pounds providing volume youth sports and group photographers a wide array of products to support their clients.

What should we be excited about?
A lot!

  • Pounds has added new dye sublimation products from MVP. You’ll see additional plaques, clipboards, travel mugs, and keychain shapes.

  • New Pounds graphics are now established in the MVP product offering for spring and soon we’ll be updating the website and improving user experience.

  • Graphic themes are available on prints and a wide product selection including custom cutout products.

  • Online job status tracking is available through the MVP Customer Care Center site.

  • We will be providing individually packaged shipping services to studio, league, coach and home.
  • ezreorder.com is an online reorder site available in the MVP service offering that allows parents to reorder.

Who will benefit from MVP?
It’s tailored to studios requiring services from order entry through individual ship to home packaging. It allows studios to focus on photo day, building their business, and leaving the backroom work to the lab.

Where is MVP located?
MVP customer support and order entry is based in Murrieta, CA and all production is completed in Dallas.

Can I use my Pounds account for MVP?
Customers will need to establish a unique account with MVP for billing and support purposes. MVP Customer Care Center is a comprehensive online service center exclusively for MVP customers.

Contact Lensie Korte to set up your MVP account today!
Email: lkorte@mvpcards.com
Phone: 800-293-9055

Matt Scoggin: New School and Sports Product Manager

Wednesday, September 13th, 2017

srgb

Meet our new School and Sports Product Manager, Matt Scoggin! Matt is located in the Baltimore offices of Nations Photo Lab and will be implementing changes to enhance school and sports products and services. Matt was the operations manager of a high volume school and sports photography studio and a Pounds customer, so he is well acquainted with the unique challenges volume photographers face. Having spent ten years in the trenches, he gets it!

POUNDS: Why did you decide to join the Nations family?
MATT: When Pounds was purchased by Millman Multimedia in early 2016, Ryan Millman, the CEO of Millman Multimedia and Nations Photo Lab, came down and visited my studio. We hit it off. I was looking at a transition and excited about the Nations family. I reached out to him and flew to Baltimore to interview. I was familiar with Pounds because they were our lab. Pounds is great at being a partner and doing what they say they will do. They always go above and beyond in all facets. That is what I loved from them as a customer. Now I get to return that and carry it forward in my position as the School and Sports Product Manager.

POUNDS: What do you enjoy most about your new position?
MATT: What is exciting for me is being able to work with a lot of different studios, take the knowledge I’ve built up over the past decade on how to take a great school picture, and help those studios. Making schools, parents, and kids feel special, that is the crux of volume photography.

POUNDS: What are the most challenging aspects of volume photography?
MATT: Juggling multiple customers! Not only do you have the student or player that needs to feel special, but you also have a school principal or coach and parents that need to be happy. Each school has their own personality, wants, and needs. It’s essential to be able to think on your feet.

POUNDS: When you were working as a photographer, what attracted you to volume photography?
MATT: I loved the rush of it. My background in college was in restaurant work. I loved the excitement and getting through it. Your timeframe is compressed in volume school photography. At our studio, we had 400 schools to photograph in a 3-month period. It’s the same sort of rush. It’s an accomplishment when you get through it, and very exciting.

POUNDS: What is driving the volume industry right now?
MATT: Sports is a growth segment. Youth league and sports activities are driving the industry right now. We are seeing cool products and services like shooting on a green screen and dropping the player into a great graphic background. The industry is pushing the envelope and creating highly customized products that parents, kids, and coaches are excited about.

POUNDS: What would you like people to know about Pounds?
MATT: Pounds is the lab. It goes back around to the partnership level. There is a relationship that everyone at Pounds strives to build with the client. That attitude of customers not being just a number is what I love about Pounds. Our customer service rep, Vickie Viera, always says, “They are not just customers, they are my friends.” Pounds builds relationships.

New Team Member: Dannette Cornelison

Wednesday, September 13th, 2017

srgb

We’d like to introduce the newest member of our Customer Service team, Dannette Cornelison. She joins Vickie and Darren in supporting our clients with information, education, and solutions. A Texas native, Dannette has over 20 years of experience in the photography industry and is a self-proclaimed photo nerd!

POUNDS: How did you get into the industry?
DANNETTE: I love photography. From the first contact sheet I made, I was hooked! I still shoot today. I shoot anything and everything. I call myself a photo nerd! I started working in a camera store in Garland, TX. After that, I worked at two high profile professional photography labs doing custom order entry.

POUNDS: How did you decide to come and work at Pounds?
DANNETTE: Some of my co-workers came to work for Pounds and I heard good things. Because Pounds specializes in the school industry, I knew there was stability and longevity. Pounds has been around a long time, and they are a trusted lab.

POUNDS: What do you enjoy most about your new position?
DANNETTE: I’m enjoying serving our customers and just talking to people, helping them solve challenges and making sure they receive the best information to help them achieve their goals.

POUNDS: Have there been any challenges?
DANNETTE: There is always a learning curve with a signature system, but PROS was very easy. Pounds does specialty prints that I’ve never encountered before, so I’ve had to learn about a lot of new products!

POUNDS: What would you like our customers to know?
DANNETTE: That they should never hesitate to call and if I don’t’ have the answer, I’ll find the answer!

Do you think Graduation is only for Seniors? Think again!

Tuesday, April 11th, 2017

srgb

Junior Graduations are one of the most profitable markets in our industry. Kindergarten graduation is the first rite of passage, and parents are eager to capture those memories. Graduation ceremonies are now also common at end of the elementary and middle school years. If you are considering volume photography, Junior Graduations provide an excellent opportunity to break into the market. We can help! Our new Guide to Junior Graduate Photography will help you to understand the basics of cropping and posing young graduates.

READ HERE

Martin Patterson’s Success Story: Volume Photography Is a Game Changer

Tuesday, March 7th, 2017

srgb

How would you like to grow your business 400% in one season? Incredible, right? Martin Patterson did just that and is a great example of how volume photography can be a game changer.

If anyone were ever destined for a career in photography, it’s Patterson. His grandfather opened a camera store in 1939. He grew up hanging out there, absorbing a lot along the way. Patterson moved in the most natural direction. He started his own photography business, in Texarkana, Texas with his cousin Mark Patterson, aptly called Patterson’s.

“We did weddings for years and stopped in the mid ‘90s but continued doing family photos, portraits, and commercial work.”

That game changer came about three years ago.

“I went to a Photography Boot Camp in Dallas,” Patterson said. “It was inspirational and motivating. We had done some sports photos for a few schools and dance photos for a dance school, so I thought they might give us a shot at volume work.”

“After I left the boot camp, I cold called every school within an hour from me. I’d find out when their picture day was and I’d call the day after to see how it went, how it could be improved, what they liked and did not like from their present service. Then I set up meetings.”

Those cold calls and meetings paid off. Patterson signed five campuses his first year, and the second year he grew the business to 22 campuses. Patterson’s School Division was born! He has contracts with five more schools for next year and is not slowing down.

Patterson has some advice for anyone who is thinking about volume photography.

“Attend a workshop and get an idea of who to contact, how to actually do the pictures, and what equipment is involved. Find a lab that you can build a relationship with. I did that with Pounds and I could not be happier. They have all been more than helpful, and they can answer any question!”

Patterson continues to learn, experiment and grow.

“I went to SPAC in January,” Patterson said. “It was my first time, and it was extremely worthwhile. I definitely plan to go back. I met some cool people who had been in the business for some time. Everyone was so willing to share information. I know I need to amp up my social media presence, and I plan to get more involved with youth league sports. The school business is very exciting. I like being around the kids, and I’m excited about the potential!”

FedEx is coming!

Friday, March 11th, 2016

srgb

Whether you are Irish or not, March 17th will be your lucky day! That’s when FedEx becomes our primary carrier.

In a continuing commitment to streamline shipping delivery and offer the most economic pricing to you, Pounds is pleased to announce that we will be transitioning our UPS shipping services to FedEx on March 17th. If you are currently set up in our system for UPS shipping, we’ll change your account settings to use the same level of service with FedEx.

As always, customer service is here if you need us!

We appreciate your business and look forward to another great year of working together to help your business grow in 2016!

An Interview with Christy Dodson

Friday, February 26th, 2016

srgb

Christy Dodson keeps it all in the family. Her parents have been integral to her business, so teamwork isn’t just captured on the field, it’s the backbone of Snap 1 Studios. She’s an award winning photographer located in Granbury, Texas. The studio serves Granbury, Weatherford and other areas of Hood and Tarrant counties.

POUNDS: What inspired you to become a photographer and how long have you been in the business?

CHRISTY: I wish I could say I fell in love with photography as a kid but the truth is it wasn’t until I was already in the business that I began to really fall in love with the photographic craft. Like many photographic entrepreneurs, I was first attracted to the self-employment potential. My mother, Pat Uttz, and I started our business venture together 15 years ago.

POUNDS: What attracted you to sports photography?

CHRISTY: Sports photography is what got us started. Mom always had the latest and greatest in camera technology (she’s the one who’s always loved photography) and she and I would take turns getting great action shots at my kids little league baseball games. Prior to this my mother had been self employed as a computer program teacher (she’s smart). She taught me how to use Photoshop which at that time was not really being used by the general public or even very many photographers. One day I was making action “collages” for each child on the team to give to the coach in an album, and since I’m a creative at heart they were starting to look pretty cool. That’s when it dawned on me. “The parents are going to want these. I wonder if I could sell them?” So at the team party I told the parents they could buy their child’s collage for $10 (stop laughing, I hadn’t joined PPA yet and didn’t know what I was doing). Well, before I knew it, I had other teams calling us for action photography and collages. My dad was smart enough to realize we couldn’t make a profit at those prices unless we added value to raise the price, so he decided we had to sell them as framed wall art. The next season we did $14,000.00 worth of what we called “Fusion Designs” in 6 weeks! Sound too good to be true? It was. We worked ourselves to death with shooting all the games, culling all the pictures, and designing works of art. At the time we didn’t want to do traditional T&I work because it seemed boring and lacked creativity. We laugh now at how naïve we were!

POUNDS: “Sportraits” is a great term. Was that term a conscious part of your branding?

CHRISTY: I definitely started using the term “Sportraits” as part of a branding effort but I don’t think I was the first to come up with it. I’ve seen others throughout the industry use it. I think it’s very fitting for professionally lit and posed athlete portraits and I absolutely love creating them!

POUNDS: How do you connect with your subjects to get such great shots?

CHRISTY: Kids can be notoriously difficult and teenagers have strong opinions. I’ve always been a people person and I think that is a big part of being able to connect and capture their inner athlete. Usually they’ve seen my work so they trust my judgment.

POUNDS: What’s the best advice you’ve received regarding photography?

CHRISTY: All of the advice I received during my certification process has been invaluable. The things that have stuck with me the most from that experience are directional lighting, light quality, and that the background matters as much as the subject.

POUNDS: What are some memorable shoots?

CHRISTY: It’s very rewarding and memorable any time we get to photograph a family or a senior who purchased Fusion Designs from us in the early days. I love their loyalty and they love that they were there in the beginning.

POUNDS: What advice would you give to photographers that want to enter the volume sports field?

CHRISTY: Volume photography is exhausting and energizing all at the same time. Speed is the name of the game with team and individual work. Coaches don’t like to wait! As a rule quality and quantity don’t go together but we strive to bridge the gap.

Seventy Six Years Ago

Friday, June 5th, 2015

srgb

Guest blog by Missy Mwac
Seventy Six Years Ago

This is a photo of my dad in 2nd grade.

He is the one on the second row, far left, with a very serious middle part and mischief written all over his face.

It was taken in 1939.

I’m not good at math, but according to my calculations, this image is 76 years old.

76 years old.

There are very few items I possess that are this age or older. A couple pieces of furniture…some jewelry…handkerchiefs from my grandmother. My children never knew my dad; they only know him from photographs. And this photo has hung in our hallway for years.

I don’t know where technology will go; everything is changing and moving and phasing in and out at the blink of an eye. If you had told me five years ago that Apple laptops would no longer come with a CD drive, I would have laughed and asked what you were smoking.

And there’s a big part of me that loves that; a big part of me that is happy to ride the techno wave into the future. After all, I’m able to share this with you all because of technology.

But the only reason I have it to share in the first place is BECAUSE it was printed. And I think forward 50 years, when the most photographed generation on the planet is becoming grandparents themselves.

What will their grandchildren have to remember them by?

A paper photograph…or that digital file that was given to them by their photographer but is now lost in the back of a junk drawer somewhere because they never got around to printing it.

When this school photo was carried home in my dad’s excited little second grade hands, he had no way of knowing that 76 years later, his daughter and grandchildren would consider it one of their most prized possessions.

My dear photographer friends…I don’t believe creating and selling extraordinary prints for our clients to pass down from generation to generation is selfish or old-fashioned or out of date…I believe it’s our job.

xoxo
#‎pixelsareforsharingbutprintsareforpreserving
#‎printwhatyouwantopreserve