Pounds Labs - More Than A Print
  
 
Products & ServicesOrdering ToolsE-Commerce SolutionsCommunityGetting StartedAboutContactSupport
 
 

Archive for June, 2014

PRINT in the Name of Science

Friday, June 6th, 2014

srgb

I’m not a scientist. Not even close.

The closest I’ve come to being a scientist is creating baking soda volcanos with my children or helping them with science fair projects. Unless, of course, you count experimenting with cocktails in the kitchen as science: “Let’s see…a little of this…and a little of that…” in which case, just call me Mr. Wizard.

But I read an article recently on a Science News site about a study conducted by a Psychologist at Fairfield University. Her findings were published in a paper entitled “Point and Shoot Memories.” In a nutshell, she wanted to determine if people who took a lot of photographs had better memories, or worse. Unfortunately, it was the latter. She determined that the brain’s ability to recollect objects was increased when those objects were viewed outside of a viewfinder.

“When people rely on technology to remember for them — counting on the camera to record the event and thus not needing to attend to it fully themselves — it can have a negative impact on how well they remember their experiences.”

I totally get this. As any parent who has photographed a dance recital knows, you can’t enjoy it AND photograph it at the same time.

But here’s where the story gets interesting. You’ll want to really pay attention to this next part. You with me? Good.

The article goes on to quote the psychologist:

“Research has suggested that the sheer volume and lack of organization of digital photos for personal memories discourages many people from accessing and reminiscing about them,” she said. “In order to remember, we have to access and interact with the photos, rather than just amass them.”

WAIT, let’s read that again.

“Research has suggested that the sheer volume and lack of organization of digital photos for personal memories discourages many people from accessing and reminiscing about them,” she said. “In order to remember, we have to access and interact with the photos, rather than just amass them.”

You mean, it’s not enough to just to TAKE the picture? You have to actually interact with the photos? Hmmm…and how best would we do that?

Oh, I know!

PRINT THEM.

I mean, why do we take pictures to begin with? To remember. A moment in time means something to us, so we whip out a camera and record it so we can remember it later. But as technology progresses, billions and billions and billions of memories are now in danger of being forgotten. It’s like when you go to the zoo and see a sign in a cage for an animal on the Endangered Species list. In our local zoo, the sign reads, “Going…going…gone.”

I wish I could put that sign on every digital file in the world.

As photographers, we are in the business of preserving memories. Even as I write this, I realize how cheesy that line sounds, but, it’s true. Our goal as portrait photographers is not to make a quick buck; it’s to give our clients value in a product they will have for a lifetime. Which is pretty cool when you really think about it.

Will a pixel last for a lifetime? I just don’t know. (I do know that I have a whole mess of cassette tapes I’ll never listen to again. And don’t even get me started on my VHS library.) I DO know, however, that when I sell my clients prints, I am providing them with a tangible piece of art that they will hand down to future generations.

So, if you want to remember a time, or a place or a person you love, there’s really only one thing to do….

PRINT what you want to preserve.