Pounds Labs - More Than A Print
  
 
Products & ServicesOrdering ToolsE-Commerce SolutionsCommunityGetting StartedAboutContactSupport
 
 

Archive for February, 2014

Imaging USA 2014: A Pounds Perspective

Sunday, February 23rd, 2014

srgb
As the palm trees waved under the sunny skies of Phoenix in early January, Imaging USA kicked off another great event. This year over 7,600 people attended, there were more than 100 programs offered, Kenny Rogers received an Honorary Master of Photography degree and shared some of his favorite images and of course we were there! If you weren’t able to attend, here’s a little peek from Chris, Vickie and Carl!

Check out this Imaging USA 2014 Infographic link for some surprising information!

What was your overall impression about Imaging this year?

Chris: “Imaging was high energy this year. There was a constant flow of photographers at our booth until the very last minute of the show!”

Carl: “There were a lot more new photographers attending this year!”

Why do you think Imaging is an important trade show for photographers to attend?

Vickie: “Imaging creates an opportunity for novice and experienced photographers to connect, learn and grow through the information, classes and vendor offerings. Attending Imaging allows them access to help and information, from copyright questions to image capture. Networking and education play key roles in the growth of a photographer’s business.”

Chris: “Photographers of all genres meet, learn, exchange ideas, and grow together. The exposure to hundreds of vendors; from equipment dealers, software providers, frame and prop stores to pro labs and packaging resources provides a unique opportunity for photographers to visit and meet one-on-one and put their hands on the products!”

Carl: “Photographers attending Imaging USA trade show learn from other photographers. They’re able to see and touch the new products offered by various vendors and see demonstrations of new cameras and lenses. You just can’t do this online! Virtual Backgrounds introduced and demonstrated their new digital projection backgrounds which was a big success!”

What about a brand new photographer just opening up a studio, how would Imaging be helpful to them?

Vickie: “Networking, exposure to labs, products and professionals who have a profitable business model!”

Chris: “Imaging USA is the gateway to PPA. Joining PPA allows photographers access to valuable resources that include marketing, legal assistance and insurance services.”

What were the products Pounds offers that generated the most interest?

Carl: “The hot items in the Pounds booth this year were the customized USB Flash Drives and cases. We had samples on hand for the convention as Imaging happened prior to production. Photographers were excited to see them and get pricing. Our Press Books always get attention. People comment on the quality at every show.”

Chris:Metal Prints are still a big hit. The Contour Desktop Panels were a draw and as Carl mentioned, the customized USB Flash Drives and cases.”

Vickie: “Marion Hughes! He’s not a product but he was by far the biggest draw. No one knows school photography like Marion! We had a great deal of interest in Wavy Metal and cell phone cases as well.”

It’s never too early to start thinking about Imaging USA 2015 and being a member of PPA! Pencil in February 1-3, 2015 on your calendar right now then start polishing those boots to kick up your heels in Nashville!