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Archive for June, 2012

What’s in Your Marketing Kit? Part 2

Tuesday, June 5th, 2012

Samples are essential for every studio sales presentation and we have a wide variety to help you create an excellent resource base. Clients have to see and feel products to truly appreciate their quality and the value you offer. We realize how crucial samples are to the success of your business and that’s why we created the Studio Sample Program. If you’re not familiar with this great program it’s the most valuable tool in your marketing kit! Running for eight months, from January through the end of August, you save 30% on some of our most popular products as well as finishing services. This program makes it easy to plan your marketing pieces, studio samples and displays. It includes Prints, Gallery Wraps, Pic-A-Pac’s and novelties as well as Flush Mount and Bordered Album Pages. You’ll also save on every single ChromaLuxe and Metal product, Press Books and Panoramic Books and of course Press Cards. Everyone needs Press Cards! Ours are available in a 4 Card Sample Pack and we advise you order one set of cards in each size.

Greeting Cards are one of the profit cornerstones of any photography business. Our Greeting Card Sample Book allows your clients a full understanding of how images can be used to create cards, gifts and other seasonal items.

Another item essential to your senior market is our Senior Graphics Sample Collection. We have Spiral Bound Sample Books with graphics for separate products. You can also order the “Entire Senior Collection” sample book so your seniors will have every possible graphic choice at their fingertips!

Sports photographers will need to order our sixteen-page Sports Promo Catalog in bulk because you’ll go through a lot of them! These are created without pricing and with only your studio branding to enhance the credibility and visibility of your business. That branding includes an option for customizing the cover of the catalog. Leave your catalogs with principles, league administrators and coaches. Seeing your studio name and branding on the cover of these catalogs will serve to reinforce your visibility on a daily basis!

Don’t forget our Paper Sample Book, a great portable fan deck of papers, print colorizations and coatings. It’s a good idea to order several of these. Keep one with your marketing sales and presentation items, one in the studio and another in the car. You never know when a parent at game or senior sitting for a portrait on location is going to say, “Well what’s the difference between Pearl and Linen?” Treat Press Paper Packs the same way. These include samples of Photographic Press Book and Press Card papers in a square format and those are free! You can’t beat that!

The best kit to keep on hand in your studio has to be our Press Sample Kit with fourteen different items! It includes a press paper sample package and spiral bound calendar. You can check out all of the different items in this sample kit on the Pounds website under Marketing Tools.

We’re always interested in hearing from you, so let us know how your Marketing Kit is working!