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Archive for April, 2012

Odds on Oscar

Tuesday, April 3rd, 2012

Oscar Matlock of Matlock Gutier Signature Portraits in Dallas, Texas won our  “Swing into Success with Pounds” competition at TPPA this year. Not only does Matlock have a sweet swing, he’s got a sharp eye and a kind heart. In business just two years, Matlock and his partner Daniel Gutier were looking for an opportunity to use their photography talent to give back to the community.

Searching out local charities for their annual calendar project, the duo found Safe Kids Dallas. “It looked like a perfect match since we specialize in children’s portraits,” Matlock said. Little did they know Safe Kids Dallas was part of something big.

Founded in 1987 as the National SAFE KIDS Campaign by Children’s National Medical Center, this is a global network of organizations working to protect children and to prevent unintentional childhood injury, the leading cause of death and disability in children under 14.
When Safe Kids Dallas said they wanted to do something magical and enchanting, Matlock and Gutier came up with a great idea. “We decided to photograph the children dressed up as fairies,” Matlock said. The portraits are captivating and look exactly as if they belong in the pages of a storybook.

Over a period of three months, the studio photographed 190 children, donating the session fees to Safe Kids Dallas. “We raised $4,700, then we opened an online voting contest to select the children to be featured in the calendar,” Matlock said. At a dollar a vote, an additional $1,050 was raised. “The calendar was released on October 25th and was featured at Children’s Hospital’s annual Red Balloon Run and Relay. To date, Matlock Gutier has helped raise $23,750. and still has over 1,400 calendars available for sale through the studio and the hospital gift shop. “We are so grateful to be part of this event and help raise money for a great nonprofit organization. We can’t wait to do it again next year,” Matlock said.

Thanks to their dedication and support the project was a great success,” Jesus Aldrete, Safe Kids Injury Prevention Coordinator, said.

Matlock Gutier have decided to help other photographers give back through charitable marketing by creating a complete program they will release in January and feature at Imaging USA at the Virtual Backgrounds booth.  So how about that golf swing? “Beginners luck,” Matlock said. “I’m not a golfer but it was great to win the prize!”