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Archive for February, 2010

PPA: What’s in it for YOU?

Monday, February 22nd, 2010

There are a lot of organizations out there vying for your attention and your money. Local, state, regional, category specific, sub category, the list goes on and on. Why choose the Professional Photographers of America (PPA)? What’s in it for you?

We took our questions to Eric Anundi of Eric John Photography . Eric has been a member of PPA since 1997.

“I remember joining specifically for the Indemnification Malpractice Coverage ,” he said.

This program covers photographers against malpractice lawsuits. Can you imagine losing a digital file from a wedding ? “ If I were to be sued for any reason, PPA would appoint and pay for local attorneys to represent me and pay for all damages awarded to my client,” Anundi said.

PPA has one main focus, to help photographers. It is the largest nonprofit association for professional photographers in the world. PPA is in 54 countries and has been around since 1880. It is the industry’s most powerful organization.

PPA offers a wide variety of services including education, discounts and copyright assistance.

“I love the copyright assistance,” Anundi said. “ In this day and age, copyright questions can be answered with precision by PPA staff.”

“We are a member of Studio Management Services (SMS) which has turned our business around,” he said. SMS gives members of PPA access to financial and business services designed to fit individual studio needs. Business advice from top consultants, bookkeeping services, live and online seminars are all included in SMS. This member benefit alone can get a new business off on the right foot as well as help an established studio that needs a tune up.

Business is largely based on perception. Pr ofessional associations create a level of comfort for clients. “I love the ability to use the PPA logo on my website and brochure which really states that I am a true professional,” Anundi said.

What’s in PPA for you? The answer is clear. Membership in PPA is one of the best investments you can make in your business!

Thursday, February 18th, 2010

Photography has always embraced women and women have always embraced photography. The first professional woman photographer, Antoinette de Correvont, took aim in 1843. Although photography has alway s be en an equal opportunity field, women seem to have made a distinct mark on the industry. Margaret Bourke-White was the first Western photographer allowed into the Soviet Union back in 1930. Diane Arbus rocked the world with her stark, truthful portraits in the ’60’s. The last twenty years have seen portraiture taken to an entirely new level by Annie Leibovitz.

Today, more than ever, professional photography is filled with remarkable women making remarkable images. Kelly Moore Clark is one of those women. From the opening image on her website it’s apparent this is not your average gal. Think Patti Smith with a camera. Her work is beautiful, edgy, artistic, innovative and a little quirky, just like Kelly.

We nabbed Kelly for a little Q&A recently.

POUNDS: What do you think female photographers bring to the photographic party that may be different from male      shooters?

KELLY: I think women have the ability to relate to their subjects, especially their brides. Personally I know how I want to be photographed, so I am constantly mindful of my client’s best angles and all the small details. Everyone has a best side and I feel like I take the time to find it.

POUNDS: What inspired you to become a photographer?

KELLY: I actually didn’t mean to become a photographer, It just happened.  I had a boyfriend that photographed for our college yearbook and I thought, “Hey, I could do that!‚Äù Keep in mind I‚Äôd never  even owned a point and shoot. I talked the yearbook into hiring me. I bought a Rebel (the film kind) took a class that summer on darkroom photography, the rest is history!

POUNDS: Has becoming a mother changed the way you see things through the lens?

KELLY: I think it’s made me more confident in my decision to not photograph children. Give me a bride or a model any day! I want someone who I can control, and kids are tough! I respect child photographers more than ever!!

POUNDS: How do you keep your photographic edge?

KELLY: Keeping balance in my life, and not working too much keeps me excited about when I do photograph. I think the number one reason a person can be uninspired is from being burned out. Also, constantly trying new techniques keeps me excited about what I do.

POUNDS: What do you think attracts women to photography ?

KELLY: I think there are many reasons women are getting into photography.  With the digital age, it’s easily    accessible.  Many women are staying home with their children, so photography is something they can do to earn a living.  I also think both women and men in general think that photography is the “cure for the common cubicle”.  It’s has the appearance of being the dream job. Many people are sorely disappointed to realize that running a photography business takes up more time than their old full time job!

Tell us about the Kelly-Moore bag. What was the Inspiration?

KELLLY: I began sketching and dreaming about coming out with a bag of my own 3-4 years ago.  When I got pregnant with my daughter, Posey, it was put on hold for a while.  About a year ago, it resurfaced, and I began pursuing it pretty passionately. My inspiration was the fact that I couldn’t find a bag to wear while shooting that was both fashionable and functional. I‚Äôm so excited about the future of this brand! I’m hoping to come out with many more styles and colors in the next year.

Be sure to check out Pounds on Facebook or Twitter to find out about our special give-away from Kelly at WPPI!

For more on Kelly: http://www.kellymoorephotography.com/

Imaging USA

Wednesday, February 10th, 2010

Imaging USA is one of the largest trade shows in America. Estimates on attendance this year in Nashville are hovering around 12 thousand. Numbers like these indicate that photographers are doing what they usually do, being proactive. In order to create new business you have to get out there and see what’s new. There’s no better place than ImagingUSA to keep your finger on the pulse of what is happening in photography.

Our sales executive, Sean Roach, who joined us nine months ago, was a newbie at Imaging this year.  “It was huge and it was great,” he said. “Photographers were looking for something new and we had a great response to our Chromalux and metal products.”

“The highlight of this years show were the three great speakers in our booth giving great information to others,” Roach said. Pounds hosted Eric Anundi, past president of the Pr ofessional Photographers of Oregon, Lewis Kencheloe, President of the Professional Photographers of Texas and Carrell Grigsby, PPA Photographer of the year in 2008.

“Tradeshows are a terrific opportunity to hear great ideas from our customers and get perspective about products that will help them. Building personal relationships is what it is about!”

Roach learned something else at Imaging USA. Look at the map.
“It took me about 20 minutes to walk to the tradeshow from my room. On checkout day I found a short cut that could have had me there in under 10 minutes.”  Newbies!