Press Books vs. Facebook

We all hear doomsday talk about digital devices ruining the professional photography market, especially for teens, the customers of tomorrow. With image displays on lap tops, cell phones, and i-pods, why would they ever want to buy prints? Certainly not for sharing – the ubiquitous exposure of online sites is better, right? In a face-off between Pounds Press Books and Facebook – who do you think would win?

If you’re worried about the future demand for studio products, you’ll be interested in this story from one of our customers. Robin Newman of Newman Photography in Georgetown, Texas, told us she ordered a Pounds Press Book sample for her studio. Soon after, a teenage brother and sister came in for a portrait. When they saw Robin’s sample, they decided to purchase a press book. These kids wanted to create a gift for their parents that would be cherished forever. They even wrote a personal message for their mom and dad and had it printed on the back of the book. You can imagine the emotional moment when this gift was received. And the mom did tell Robin that she and her husband were moved to tears when they opened it.

Now, Ashley and Evan could have used a point and shoot camera and loaded the images into a digital frame. Or they could have posted some photos on Facebook, written a caption, and sent a link to their parents in an e-mail. But they realized clicking through a digital display would never substitute for the feeling their parents would have when they held a book with images and words reminding them just how much they are loved.

So if you’re keeping score on the battle between page and screen, that’s Press Books – 1, Facebook – Zip! The Pounds Community team would like to thank Robin and her customers, the Schiller family, for allowing us to share this inspiring story.

If you’ve had a similar experience, we’d like to feature you in the Pounds Community Blog. Just send us a note to community@poundslabs.com